How much do you really know about the quality of supplements that are widely available today? For example, do you know whether the product you last picked up off the shelf or ordered online actually contained what it claimed on the label? Probably not.
Here at Puori, we know exactly how hard it is to navigate the complex world of supplements. We also know that if you care about your body, and your health and well-being, you will want to purchase supplements that are of the very highest quality – which means, of course, without any unnecessary additives or contaminants. So we aim to make the choice of our products easier and more transparent than any other supplement company in the world.
Overall, we recommend that you keep in mind two factors when buying supplements. The first is to insist on independent, third-party testing. The second is to demand transparency - simply put, this means that every ingredient in the supplement is listed on the label. Nothing more, nothing less.
Why are 3rd party testing programs and transparency important?
As consumers, we would like to believe that the products we can buy off the shelf or online contain exactly what the labels say they do. You know very well that supplements are often wrapped in beautiful packaging, claim many health benefits, and declare only “natural" ingredients. But, in reality, this is not always the case. What’s written on the label is not always an accurate description of what the product contains. For instance, it's all too common that supplements contain too little of the active ingredient, or contain contaminants not listed on the labels.
This is exactly why unbiased, third-party testing is so important in helping you make an informed decision when purchasing a supplement. At Puori, we are pioneers in the field of third-party testing across our entire supplement portfolio – that way, you know as a customer you're getting a clean and optimum product.
But what exactly is third-party testing? Third party testing means that an independent laboratory has tested a batch of a given product to determine whether first, there are any additional ingredients not declared on the label and second, that the supplement meets normal stringent safety and quality standards. In fact, by law, all supplements in both the US and EU supplements must not contain excess heavy metals, pesticide residues, or other contaminants. Of course, without appropriate third-party testing, there is no guarantee that the products you purchase are safe to consume.
So, by publishing the results of independent, third-party laboratory results, you are guaranteed full transparency about the range of Puori’s products – that is, not only what our products contain but very importantly what impurities they don’t contain.
Make an informed choice with Puori
In sum, at Puori we believe that you have the right to know exactly what’s in the products you consume on a daily or occasional basis. That’s why we have partnered with the Clean Label Project (CLP) – the leading US-based certification program – and together we have started the initiative 'Puori Transparency Project'.
This new collaboration between Puori and CLP means that every new batch of Puori products are tested to CLP's high standards and through The Transparency Project, the results are communicated directly to you, the consumer. You can find the results by searching for the batch number readily found on your Puori packaging.
Giving power back to the consumer
“We want our customers to get the very best products, and in addition to making natural and effective products, we guarantee that all our products are responsibly manufactured and of the highest quality. We warmly welcome all supplement brands that make efforts to be more transparent and provide customers with more information about what is in their product and where it comes from. We are pleased that the work of CLP and their efforts in the supplement space make it easier for the consumer to navigate the wide range of products available on the market”– Oliver Amdrup, founder and CEO of Puori
Helena Christensen also supports more transparency
“Puori's goal of creating products that are not only of the highest quality but that also put the safety of the consumer and the transparency of the products as a priority appeals to me a lot. As a healthy, physically active person who chooses my supplements with great care, I know how difficult it can be to find new products on the market”– Helena Christensen, brand ambassador for Puori.
Like Puori, Helena Christensen believes that there is no miracle cure when it comes to good health, but that making informed choices make it much easier to achieve a balanced active life, with a focus on physical, mental and emotional well-being.
“When an independent third-party lab tests Puori's products, it means you can be sure that what's on the label, whether it's their protein powder or any other supplement, is exactly what it says – it’s guaranteed to be 100 percent natural and high quality. This clarity is refreshing and gives me the security that I need. I am really looking forward to following Puori on their journey to continue to create more great products and at the same time encourage the rest of the whole supplement industry to use only pure and natural ingredients, and prove it to their customers” – Helena Christensen, brand ambassador in Puori.
Puori's products are based on pure, natural ingredients and guaranteed not to contain any harmful additives. The products are designed to offer exactly the helping hand your body needs – based on the best scientific evidence.